Packaging

Over the last four years since I first purchased the original Textured Shadows Palette – Rose Gold Edition, we’ve seen the packaging of all their palettes evolve. Huda Beauty so far have been consistent with their eye shadow palette formats, alternating between the 9 pan obsessions palettes and the larger 18 pan palettes.

During my review of Mercury Retrograde we reviewed the packaging, looking at the transition from the card structure palettes to the new acrylic packaging. This applied to both the 9 pan and 18 pan palettes. We first saw the new style acrylic packaging with the release of the Neon Obsession Palettes in June 2019, followed in quick succession by the Nude Obsessions Palettes and Mercury Retrograde in October 2019.

The big talking point about the packaging of the Naughty palette is the cover art! We’ve become so used to the iconic beauty of Huda on the front of both Rose Gold palettes, Desert Dusk, New Nude and Mercury Retrograde. This launch Huda opted for a different approach, using ‘Naughty’ signed in her own hand writing with NUDE (consistent with the rest of the Nude palettes) in the background. She explains in her Reveal video on You Tube that she’d been wanting to remove her eyes from the palette cover for the longest time, and this palette gave her that opportunity. I love the different approach but Huda is so beautiful, it took me a while to get used to her not being on the cover!!

The formulas

Each time Huda releases a new 18 pan palette one thing I look forward to more than anything else is the promise of a new colour story and innovative formulas and textures. I can personally attest to the development efforts Huda’s team have put into their shadows over the years, and her formula is now arguably one of the best in the beauty industry.

Matte Shades: Filthy, Hypnotic, Untamed, Rough, Spicy, Arouse, Naughty & Juicy

Metallic Shades: Shameless, Please Me, Irresistable, Tantric & Desire

Marble Shimmer Creams: Passion, Flower Power & Provocative

Marble Matte Cream: Hard

Pearl Gloss Hybrid: Slippery

The matte shades are some of the most velvet-like, buttery, easy-to-blend and pigmented out there, the metallic shades vivid, multi-dimensional and sparkly. There’s literally minimal kickback in the pan or fallout from the matte shades, a little more from the shimmers but as you’d expect from something so pigmented. 

We first were introduced to marbled shades in the pastel obsession palettes but all of these were marbled shimmers. In this palette we’re lucky enough to get another three marbled shimmers as well as one never seen before (from HB) marbled matte shade. ‘Flower Power’ is one of my favourite shimmer shades in the palette, the golden pearlescent shift is stunning, and ‘Passion’ is a unique pink/purple with a blue metallic shift, unlike any shade I’ve seen in my vast palette collection! ‘Hard’ is the the first marbled matte cream we’ve seen from Huda Beauty which create a beautiful neutral camel tone when blended.

Swatches

As mentioned above I’ve swatched this palette twice however opted to display this photo here (both are on my instagram) as it sums up the palette and brand nicely all in one photo. My summary of the shades above really was echoed by swatching, I always find this to be a good indicator of how the forumala will perform on the eye. If shadows swatch poorly, chances are they’ll do even worse once applied with a brush! The mattes were rich and pigmented (and feel like velvet), the shimmers soft and SO PIGMENTED, the marbled shades just beautiful and slippery, well, incredibly unique and unlike anything in any palette I already own! 

Since Ali over at @swatchperfectuk kindly added me to their PR list earlier this year, I’ve been fortunate enough to be gifted with a whole array of stencils. This Huda Beauty inspired stencil was once I actually purchased before the launch of the additional brand inspired stencils I was gifted, but all the same I’d always like to give a shout out to Swatch Perfect. Their stencils really are some of the most incredible designs and really do take your swatch content from beginner to pro!

I get a lot of questions on any swatches I post and it honestly baffled me for a long time too how others on Instagram could achieve such perfect swatches while mine looked like children’s finger painting! If you’re looking to take the next step with your content I’d definitely recommend checking them out, providing your gentle with peeling them they’re reusable so definitely a worthy investment!

The 5 piece Naughty Brush Set

I don’t know about you guys but I am always here for additions to any launch, especially when it’s matching brushes! This isn’t the first time Huda has released brushes with a collection but what is different, is there are the first single ended eye brushes she’s released!

The set contains 5 beautiful synthetic eye brushes:

• Naughty Blender – This round tipped brush has long bristles and is perfect for blending all textures with ease. Definitely a style of brush I reach for often!
• Naught Shader – I have to be honest, I’ve only recently started to reach for shader brushes, but this compact style brush allows you to buff pressed, cream shadows and loose powders seamlessly.
• Naughty Sweeper – I don’t know about you guys but I LOVE brushes like this! They’re my favourite for ensuring initial transition shades are quickly and seamlessly blended into the crease, upper lid and across the lid. They’re extremely versatile, and these bristles glide over the skin comfortably without dragging, pulling or skipping. 
• Naughty Diffuser – A gorgeous angled brush, it’s tapered and it fits perfectly within the eye socket. The bristles aid the creation of quick, perfectly blended edges, and giving the ultimate diffused, ‘soft focus’ effect.
• Naughty Contour – I’ve seen Pyramid shaped brushes around but didn’t own any until this one so I was intrigued! Intended to aid contouring eyes, cutting your crease or defining your lash line, the densely packed bristles help intensify colour payoff for both matte and shimmer formulas.

The brushes and makeup bag really are the perfect addition to this GORGEOUS palette, I’m especially obsessed with the brushes as the opaque rose tinted acrylic handles and rose gold accents pair beautifully with the soft nude/white bristles.

Summary

If this blog post hasn’t sold the Naughty Palette to you I don’t know what will! It really is an exquisite palette, one of the prettiest in my collection. I’m definitely going to want a second one just so I can keep one for photos and hit pan on the second!!

There’s definitely a good ratio of matte to shimmer shades, and while this may not be the best palette for beginners, you could argue that even those less experienced would thoroughly enjoy the quality of the formulas and the opportunity to play around with different textures from one of the best brands around.

You guys know by now I love anything Huda Beauty produce but there is a genuine deep rooted reason beyond my love for the brand and Kattan family. Their products genuinely work! They’re easy to use, high quality and beautiful! They honestly have come such a long way with their eye shadow formula from their first palette and just the fact that they’ve taken on board customer feedback and continued to work on improving their palettes is truly commendable! Naughty is the latest large palette offering from Huda Beauty and if you’re new to the brand, now is definitely the time to purchase a palette. If you love warm neutrals and sparkly shimmers this really is the palette for you. I promise you, the shadows won’t disappoint! I have a light neutral skin tone but have seen swatches on darker skin tones and all the shades truly look beautiful!

Thanks for reading guys!